Our History

Hira Moda began with two childhood friends and an experience we both knew.

We are Hatice and Mervenur. Since childhood, we have been united not only by a deep friendship but also by our love of fashion. We dreamed of building something of our own one day from an early age. Over time, however, we realized how difficult it was to find clothing that truly met our expectations.

Hatice wears hijab. She often found beautiful garments, but upon closer inspection, doubts would arise: the fabric was not opaque enough, the sleeves were too short, or the cut just didn't feel right. In the end, many beautiful pieces required additional alterations or compromises.

Mervenur was also looking for a different kind of fashion. She wanted feminine clothing that looked elegant, was made with high-quality craftsmanship, and remained comfortable to wear—not too short, not too tight, and not too revealing. Eventually, we asked ourselves: Why is there so little fashion that combines all these qualities?

Hira Moda was born from this question.

We wanted to create the brand we ourselves had been searching for for years: clothing with timeless designs, high-quality fabrics, and fits that make women feel safe and comfortable. We select every garment with great care because we want you to never have to wonder whether something is right when you get dressed—we simply want you to feel comfortable.

Hira Moda is more than an online shop.
It is the story of two friends who created a brand from their own experience—for women who want to combine elegance, quality, and comfort.

We are glad you are here.

Welcome to Hira Moda.