Behind Hira Moda are the two of us, Hatice and Mervenur, friends since childhood and connected by a shared passion: modest fashion in which women can feel beautiful, comfortable and completely themselves. In 2016 we turned this passion into Hira Moda, and over the years a shared idea grew into a true labour of love. As a hijab wearer, Hatice knows many of the small challenges of finding the right fashion from her own everyday life. But what shaped us most were the many women we were able to advise and accompany in person over all these years. We listened, got to know their wishes and came to understand what really matters in modest fashion. This experience of many years stays with us to this day and is reflected in the way we choose our collections and run Hira Moda. We don't just look at what looks beautiful. We pay attention to cuts, lengths, materials and the small details that decide whether you simply wear a garment or truly feel at ease in it. That's why Hira Moda isn't just a brand to us. It's something we have built together since 2016, that has grown with us and that we personally stand behind every day. And this is exactly the feeling we want to pass on with every collection: modest fashion that we select with experience and offer with conviction. From woman to woman – with experience, a lot of heart and a real understanding of what matters to us as women.